Wired for success

Marketing and Information Technology

Business is more competitive now that at any time in the past 60 years. Intelligent use of technology can give you an edge, but using technology intelligently is easier said than done.

Sales Presentations

To say most sales presentations are boring is an understatement. Not to mention the potential for varying interpretations of your company’s key messages. Add to that the fact that PowerPoint is designed for linear presentations, making it hard to respond well to audience questions. No wonder the Wall Street Journal reports that PowerPoint is now forbidden at some business conferences.

If you recognize any of those challenges, we suggest you review the iMarc Presentation System.

Content Management

Internal bottlenecks can often hamper the flow of graphic and text data to your Web site and other applications.  Visitors are getting outdated information, or worse, no information at all.  bMarc can streamline Web publishing and content management processes at your organization.

Sales Lead Tracking

According to Cahners and Penton, up to 50% of people who made inquiries bought within two years. However, most companies report that less than 5% of inquiries actually convert to sales.  Obviously most companies could do a better job of tracking and developing potential customers.  PriMarc's iTrac marketing automation service eliminates the disconnect by generating, tracking and developing qualified leads until they are ready for the sales group.